Writing Examples

10 Landing Page Examples

The aim of landing pages is to rank for specific keywords – often long tail keywords. The links below are just a few examples from the many hundreds of these pages I have written.

A good landing page needs to appeal both to the search engine but also the human that ends up reading the page. A page that ranks well but doesn’t engage the user is a failure, so too the page that is brilliantly written but doesn’t appear in the search listings.

10 Examples of Blogs For Clients

Writing blog posts for clients is a highly specialised task. The writer may know little, if anything about the topic – I can’t say I was an expert on airspace development (or breast implants for that matter)… Despite this, the author has to produce informative, compelling copy that is written in a style that matches the business’ overall tone of voice.

Some companies want a very formal tone, others something far chattier, humorous even (I have a blog post that delves into the benefits of humour in blogs). The blog author has to be able to write in the desired style rather than seeking to impose their own interpretation.

The BBC Sport Newsletter

I would love to link to this, but the bloody link has expired. Disgraceful – what do we pay that licence fee for…

Anyway, I’ve added a couple of examples in the image gallery below. These newsletter had superb CTRs and received positive feedback from users.

If you want a newsletter establishing for your business, get in touch…