Journalists – they may not be your first choice as a godparent, but they should be your first choice as a copywriter. Here’s why.
If I could write a letter to my former self, the me that has just been told by my wife that she thinks our son
This post looks at drawing inspiration from random, but relevant sites and storing this information in a way that’s easy to re-use & share.
The list of things we once took for granted but now can’t do is lengthy. We can’t see groups of people. We can’t socialise as
Most sport sites are getting data pages wrong. It’s a basic error and it’s costing them millions of page impressions. It’s also easy to fix.
How can sport sites maintain traffic when there is no sport? Live sport is what drives sport sites – the scores, the action, the analysis,
Long-tail keywords – what they are, why they matter, how to write them and how to research. It’s all here!
Deciding how much information to include in any post or page can be a key decision for any content marketeer, or indeed author of content
An inability to make decisions on even the smallest of things is destroying my mental health. Here’s to overcoming the problem.
If you have an autistic child, what needs to change?
Is it them, is it things around them or is it actually you?
Both my boys are autistic, one far more severely so (with pathological demand avoidance thrown in for good measure). It doesn’t define them but it
Search interest in footballer Jake Daniels surged as he came out. I look at why this matters.
Konstantinos Tsimikas might have a name that is a nightmare to spell but that certainly didn’t stop people from giving it a go this weekend…
How I came to realise that one aspect of my son’s autism that has always concerned me may actually be an enormous strength and benefit.
SEO for sport sites – it’s all about ranking for popular terms isn’t it. Except, what if nobody clicks through because they stay on Google…
In this post I’ll look at how studying minute-by-minute website traffic can help shape live event coverage, using the example of Australia v England in
Working out relative popularity is a valuable editorial insight – whether it’s footballers, politicians (boo), actors or anything else. Let’s look at how to do it.
In this post, I look at how we can learn a huge amount from just one game. We can gain insight into who trends on
James Cahill, Dustin Brown, Toby Roland-Jones… not household names yet for brief moments they lit up search. Here’s how to capitalise on these moments.
Our family is a little bit different. If you meet us, you’ll probably remember us.
You think I’m funny? Funny how? Like a clown?…. Find out why being funny isn’t always a bad thing – it can increase engagement and build loyalty.
Covid-19 is accelerating tech changes as people react to a rapidly changing world. Here I look at how search could be affected.
