Technical Site Audit

Worried your site's...

slow

Speed is key nowadays both to users and search engines. Let's have a look at what's slowing your site down - there are usually some easy fixes.

not ranking well

You have the content but it's just not ranking as you would hope. There may be editorial issues, but often the key problems are technical. In many cases, there are changes you can make today that will have a huge impact.

just not quite right

You have a site but you're just not sure if it's set-up perfectly. Without breaking the bank, can you make targeted improvements that will have clear benefit?

Let's run a few tests

I have licences for several tools and pieces of software – by running any site through these it is possible to quickly find any key issues that should be rectified. Programmes I will use include, but are not limited to.

ahrefs

ahrefs might take a huge chuck out of my bank account each month, but it’s worth it. 

When used correctly, there is no better tool for analysing your search performance. I can get a full report for your site.

Screaming Frog

Weird name, great piece of software. I have the pro version, this enables me to put any site into the crawler and then, a few minutes later, I have a complete technical report for the site.

Any issues will be flagged here – file sizes, missing tags, issues wioth page title length and thousands more common problems.

(good old) Google

Let’s not forget thatGiven it prioritises thedse, Google tells us what it wants from sites. It wants sites to be fast, accurate and authoratitive.

Given it prioritises these areas, it is always worth seeing what Google’s own site analytic tools say about your site. If you get a low score, there may be items to address.

Knowing what's not worth stressing about

If you run a page on your site through Google Page Insights or use another free tool such as GT Metrix you may well be horrified by the result.

Both are superb tools, both give you an absolute tonne of information, but both also take the approach of scaring you as much as possible. They would be terrible friends in time of crisis.

Most sites score badly when run through these tools – and that includes sites such as the BBC, the New York Times, Amazon, Facebook and eBay. Sites that hoover up search traffic and have teams of hugely talented web developers don’t score well, meanwhile Joe Bloggs’ WordPress blog might have a score in the 90s.

Google will never reveal exactly how its algorithm works, but the truth is that a lot of items it flags simply don’t matter. The bigger your site, the more issues it will find and it seems that every issue leads to a percentage point or two being removed.

A site can have a low score and yet be in great health and the opposite is of course true, you might get a good score and yet have problems that are easy to address. 

The tools are a guide, the skill lies in knowing which of the recommended fixes are really worth bothering with. Google will, for instance, suggest using image types that are quick to load yet unsupported by many browsers. This fix would have no benefit, however ensuring CSS and Javascript was structured to reduce page load speed would have an impact.

As Google says, the informastion in their reports provides suggestions, it does not directly impact ranking.

Oh, I just ran the Daily Mail through Google’s Page Speed Insight and it scored 13/100. That’s a site that has hundreds of millions of browser sessions each week. 

Let me work with you to find the issues that REALLY matter – and those issues alone.

Let's see how your site's doing

Phone: + 44 07738 555479
Email: hello@jonbarbuti.net
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