Search engine optimisation requires a balance. The pages have to be written in a way that makes them appealing to Google, not falling foul of the all-seeing algorithm.
However, and this is where so many struggle, they also have to be well written and to appeal to humans. The page has to achieve something beyond simply ranking in the search listings.
Hiring an experienced writer pays dividends. If I had to choose which task is the more challenging – writing for Google or writing for humans – I would say the latter. Getting a page to rank is often not all that difficult, making it turn page loads into actions is far harder.
That page on a niche topic – the blog on water jet cutting, or the landing page written to appeal to anyone wanting Invisalign braces – has to inspire some action, whether that is a booking, or a repeat visit in future.
That is why I have so many clients across so many sectors. Let’s chat about your business.