Long-tail keywords – what they are, why they matter, how to write them and how to research. It’s all here!
WARNING: PUNS BASED ON POP MUSIC FOLLOW
Help! I need somebody
Most websites have areas that require improvement. I can help
Need a website
Quite a key issue this one… I can build personal and business sites, using WordPress and Elementor to build sites that are responsive, stylish and fast, but also affordable.
Need a writer / someone to improve existing copy
I held senior editorial positions at the BBC for a decade, including chief sub-editor and front-page editor. I have also written web copy and blogs for businesses across multiple sectors.
Feel you need a plan
Which pages does your site need? What content should you be producing? Who do you want to visit the site?
How can you entice these people – by search? By social? From another route? As senior development journalist and then leading an analytics team at the BBC I agonised over questions like this. My consultancy work has included creating editorial plans for global sport bodies.
My aim is to help you to achieve more from what you have – working smarter rather than spending money on tech or people.
Have ‘create newsletter’ on the to-do list
I wrote and managed the 2016 Olympics newsletter for the BBC, this building on the success of the general sport newsletter. I have also launched newsletters for business organisations.
Require a general health check for your site
Most sites have the same issues and they’re easy to fix. I can carry out an audit and give you a list of things to improve. Your site will be faster and rank higher
Want some help with analytics
I am an experienced user of Google analytics as well as being confident with advanced tools including Comscore and Chartbeat. If I know your site goals (or help you to define them) I can create dashboards to match.
Want to discuss 1980s and 90s pop music
Now we’re talking.
Message in a bottle (or, more likely, digital format)
More than words
Just Give Me A Reason
Editor, BBC Sport
Right here and waiting
Phone: + 44 07738 555479
Let's chat on WhatsApp
Thinking out loud
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When you write landing pages to rank on search, there can always be the odd one that takes an age to get just right. Maybe
I recorded 30 seconds video of my son’s hands while he built in Minecraft the other day. As you do. The pace of movement was
Covid-19 is accelerating tech changes as people react to a rapidly changing world. Here I look at how search could be affected.
An inability to make decisions on even the smallest of things is destroying my mental health. Here’s to overcoming the problem.