SEO for sport sites – it’s all about ranking for popular terms isn’t it. Except, what if nobody clicks through because they stay on Google…
In this post I’ll look at how studying minute-by-minute website traffic can help shape live event coverage, using the example of Australia v England in… Read More »Improving Live Event Coverage Online By Analysing Minute-By-Minute Traffic
A Dream For UX and Editorial – How To Quickly Get Inspiration From Hundreds Of Relevant Sites (and store this research)
This post looks at drawing inspiration from random, but relevant sites and storing this information in a way that’s easy to re-use & share.
Most sport sites are getting data pages wrong. It’s a basic error and it’s costing them millions of page impressions. It’s also easy to fix.
How can sport sites maintain traffic when there is no sport? Live sport is what drives sport sites – the scores, the action, the analysis,… Read More »Sport Sites: How To Get Traffic When There’s No Sport…
Working out relative popularity is a valuable editorial insight – whether it’s footballers, politicians (boo), actors or anything else. Let’s look at how to do it.