Who Knew Alexis Mac Allister Was So Popular – Delving Into World Cup Data

Who knew Alexis Mac Allister was so damn popular? Not me. To be 100% honest I didn’t even always remember his surname was two separate words until some time mid-November. I know he seems like a nice guy – that’s evident in the genuine joy both from him and his team-mates as he returns to […]

Improving Live Event Coverage Online By Analysing Minute-By-Minute Traffic

In this post I’ll look at how studying minute-by-minute website traffic can help shape live event coverage, using the example of Australia v England in the Ashes. When I joined BBC Sport as an online production sub-editor, my parents, while excited, thought this wasn’t a job fitting for my level of magnetic personality and charm. […]

Sport Sites: How To Get Traffic When There’s No Sport…

How can sport sites maintain traffic when there is no sport? Live sport is what drives sport sites – the scores, the action, the analysis, the post-match quotes, the opinions and colour. Yes, there is also sport news but let’s be honest, it can be pretty dull when there is no live sport for an […]