A Worrying Trend For Sport Sites – How Searches For Live Sport Don’t Lead To Click Throughs
SEO for sport sites – it’s all about ranking for popular terms isn’t it. Except, what if nobody clicks through because they stay on Google…
A Dream For UX and Editorial – How To Quickly Get Inspiration From Hundreds Of Relevant Sites (and store this research)
This post looks at drawing inspiration from random, but relevant sites and storing this information in a way that’s easy to re-use & share.
Sport and search – Analysing Google minute-by-minute trends for Southampton v Man City
In this post, I look at how we can learn a huge amount from just one game. We can gain insight into who trends on search, why, when and for how long. We can also see who doesn’t attract interest and start to draw conclusions as to what the audience is using search for during […]
SEO and Sport: Why Unknown Stars Offer Huge Search Opportunities
James Cahill, Dustin Brown, Toby Roland-Jones… not household names yet for brief moments they lit up search. Here’s how to capitalise on these moments.
Increase Engagement By Using Humour In Your Content
You think I’m funny? Funny how? Like a clown?…. Find out why being funny isn’t always a bad thing – it can increase engagement and build loyalty.
Will Covid-19 Also Accelerate Changes to Search and SEO
Covid-19 is accelerating tech changes as people react to a rapidly changing world. Here I look at how search could be affected.
Long-Tail Keywords: What they are, how to find, how to target and why they’re brilliant
Long-tail keywords – what they are, why they matter, how to write them and how to research. It’s all here!
Content Marketing: Making Every Page A One-Stop Shop
Deciding how much information to include in any post or page can be a key decision for any content marketeer, or indeed author of content regardless of which job title they work under. The issue recently came to the fore as I discussed a blog post with a client, he felt the draft was guilty […]