Who Knew Alexis Mac Allister Was So Popular – Delving Into World Cup Data
Who knew Alexis Mac Allister was so damn popular? Not me. To be 100% honest I didn’t even always remember his surname was two separate words until some time mid-November. I know he seems like a nice guy – that’s evident in the genuine joy both from him and his team-mates as he returns to […]
Why Search Interest in Jake Daniels Matters
Search interest in footballer Jake Daniels surged as he came out. I look at why this matters.
Football Trends and Why They Were All Greek To Us This Weekend
Konstantinos Tsimikas might have a name that is a nightmare to spell but that certainly didn’t stop people from giving it a go this weekend…
A Worrying Trend For Sport Sites – How Searches For Live Sport Don’t Lead To Click Throughs
SEO for sport sites – it’s all about ranking for popular terms isn’t it. Except, what if nobody clicks through because they stay on Google…
Improving Live Event Coverage Online By Analysing Minute-By-Minute Traffic
In this post I’ll look at how studying minute-by-minute website traffic can help shape live event coverage, using the example of Australia v England in the Ashes. When I joined BBC Sport as an online production sub-editor, my parents, while excited, thought this wasn’t a job fitting for my level of magnetic personality and charm. […]
A Dream For UX and Editorial – How To Quickly Get Inspiration From Hundreds Of Relevant Sites (and store this research)
This post looks at drawing inspiration from random, but relevant sites and storing this information in a way that’s easy to re-use & share.
Sport Sites – Stop Getting Scores, Results and Fixtures Pages Wrong
Most sport sites are getting data pages wrong. It’s a basic error and it’s costing them millions of page impressions. It’s also easy to fix.
Sport Sites: How To Get Traffic When There’s No Sport…
How can sport sites maintain traffic when there is no sport? Live sport is what drives sport sites – the scores, the action, the analysis, the post-match quotes, the opinions and colour. Yes, there is also sport news but let’s be honest, it can be pretty dull when there is no live sport for an […]
How To Assess Relative Popularity By Using Free Tools
Working out relative popularity is a valuable editorial insight – whether it’s footballers, politicians (boo), actors or anything else. Let’s look at how to do it.
Sport and search – Analysing Google minute-by-minute trends for Southampton v Man City
In this post, I look at how we can learn a huge amount from just one game. We can gain insight into who trends on search, why, when and for how long. We can also see who doesn’t attract interest and start to draw conclusions as to what the audience is using search for during […]
SEO and Sport: Why Unknown Stars Offer Huge Search Opportunities
James Cahill, Dustin Brown, Toby Roland-Jones… not household names yet for brief moments they lit up search. Here’s how to capitalise on these moments.
Increase Engagement By Using Humour In Your Content
You think I’m funny? Funny how? Like a clown?…. Find out why being funny isn’t always a bad thing – it can increase engagement and build loyalty.
Will Covid-19 Also Accelerate Changes to Search and SEO
Covid-19 is accelerating tech changes as people react to a rapidly changing world. Here I look at how search could be affected.
Long-Tail Keywords: What they are, how to find, how to target and why they’re brilliant
Long-tail keywords – what they are, why they matter, how to write them and how to research. It’s all here!
Content Marketing: Making Every Page A One-Stop Shop
Deciding how much information to include in any post or page can be a key decision for any content marketeer, or indeed author of content regardless of which job title they work under. The issue recently came to the fore as I discussed a blog post with a client, he felt the draft was guilty […]
Writing Landing Pages: Tips To Write Quality Pages Quickly
When you write landing pages to rank on search, there can always be the odd one that takes an age to get just right. Maybe it’s a new client, maybe it’s writing for an area you know very little about, maybe you’re just not feeling it today. Here are six tips to speed up the […]
Writing Great SEO Landing Pages: Tip – Love The Product
When you’re writing search engine landing pages, the aim is obvious – you want the page to rank as high as possible on Google (other search engines are available…), leading to people clicking on it, hopefully leading to conversions and then definitely leading to a happy client.
Freelance Writing Tips: The 20 Things I Wish I Had Known Before Taking The Plunge
Being a freelance writer is tough. There are only so many hours in the day and, once you’ve pissed a few of them up the wall, there’s virtually no time left. Oh well, there’s always tomorrow. Here are 20 things I’ve found since going it alone as a freelancer. Baths are warm, but sitting in […]