SEO for sport sites – it’s all about ranking for popular terms isn’t it. Except, what if nobody clicks through because they stay on Google…
In this post I’ll look at how studying minute-by-minute website traffic can help shape live event coverage, using the example of Australia v England in… Read More »Improving Live Event Coverage Online By Analysing Minute-By-Minute Traffic
A Dream For UX and Editorial – How To Quickly Get Inspiration From Hundreds Of Relevant Sites (and store this research)
This post looks at drawing inspiration from random, but relevant sites and storing this information in a way that’s easy to re-use & share.
Most sport sites are getting data pages wrong. It’s a basic error and it’s costing them millions of page impressions. It’s also easy to fix.
How can sport sites maintain traffic when there is no sport? Live sport is what drives sport sites – the scores, the action, the analysis,… Read More »Sport Sites: How To Get Traffic When There’s No Sport…
Working out relative popularity is a valuable editorial insight – whether it’s footballers, politicians (boo), actors or anything else. Let’s look at how to do it.
In this post, I look at how we can learn a huge amount from just one game. We can gain insight into who trends on… Read More »Sport and search – Analysing Google minute-by-minute trends for Southampton v Man City
James Cahill, Dustin Brown, Toby Roland-Jones… not household names yet for brief moments they lit up search. Here’s how to capitalise on these moments.
You think I’m funny? Funny how? Like a clown?…. Find out why being funny isn’t always a bad thing – it can increase engagement and build loyalty.
Covid-19 is accelerating tech changes as people react to a rapidly changing world. Here I look at how search could be affected.
Long-tail keywords – what they are, why they matter, how to write them and how to research. It’s all here!
Deciding how much information to include in any post or page can be a key decision for any content marketeer, or indeed author of content… Read More »Content Marketing: Making Every Page A One-Stop Shop
When you write landing pages to rank on search, there can always be the odd one that takes an age to get just right. Maybe… Read More »Writing Landing Pages: Tips To Write Quality Pages Quickly
When you’re writing search engine landing pages, the aim is obvious – you want the page to rank as high as possible on Google (other search engines are available…), leading to people clicking on it, hopefully leading to conversions and then definitely leading to a happy client.
Being a freelance writer is tough. There are only so many hours in the day and, once you’ve pissed a few of them up the… Read More »Freelance Writing Tips: The 20 Things I Wish I Had Known Before Taking The Plunge