Long-tail keywords – what they are, why they matter, how to write them and how to research. It’s all here!
WARNING: PUNS BASED ON POP MUSIC FOLLOW
Help! I need somebody
Most websites have areas that require improvement. I can help
Need a website
Quite a key issue this one… I can build personal and business sites, using WordPress and Elementor to build sites that are responsive, stylish and fast, but also affordable.
Need a writer / someone to improve existing copy
I held senior editorial positions at the BBC for a decade, including chief sub-editor and front-page editor. I have also written web copy and blogs for businesses across multiple sectors.
Feel you need a plan
Which pages does your site need? What content should you be producing? Who do you want to visit the site?
How can you entice these people – by search? By social? From another route? As senior development journalist and then leading an analytics team at the BBC I agonised over questions like this. My consultancy work has included creating editorial plans for global sport bodies.
My aim is to help you to achieve more from what you have – working smarter rather than spending money on tech or people.
Have ‘create newsletter’ on the to-do list
I wrote and managed the 2016 Olympics newsletter for the BBC, this building on the success of the general sport newsletter. I have also launched newsletters for business organisations.
Require a general health check for your site
Most sites have the same issues and they’re easy to fix. I can carry out an audit and give you a list of things to improve. Your site will be faster and rank higher
Want some help with analytics
I am an experienced user of Google analytics as well as being confident with advanced tools including Comscore and Chartbeat. If I know your site goals (or help you to define them) I can create dashboards to match.
Want to discuss 1980s and 90s pop music
Now we’re talking.
Message in a bottle (or, more likely, digital format)
More than words
Just Give Me A Reason
Editor, BBC Sport
Right here and waiting
Phone: + 44 07738 555479
Let's chat on WhatsApp
Thinking out loud
Covid-19 is accelerating tech changes as people react to a rapidly changing world. Here I look at how search could be affected.
When you write landing pages to rank on search, there can always be the odd one that takes an age to get just right. Maybe
I recorded 30 seconds video of my son’s hands while he built in Minecraft the other day. As you do. The pace of movement was
Life moves pretty fast, if you don’t… Usually my blog posts have three or four pars of intro before really getting to the point –
James Cahill, Dustin Brown, Toby Roland-Jones… not household names yet for brief moments they lit up search. Here’s how to capitalise on these moments.